As a matter of fact, business experts advised that massive traffic is important to create awareness for your business; but let’s face it, not all visitors want to buy. While some are ready to buy from you, some are not ready to buy, some are trying to solve a problem, and the rest are just lost on the Internet. The Internet today has different types of channels; the question you should ask yourself is how do you convert the numerous visitors on your website to sales and leads? If you ask us, we will tell you that the process is quite simple. You only need to know what to look for. There is one strange question you need to ask yourself before you make efforts at creating the marketing strategy, advertising or writing a blog post. A large number of people tend to overlook or disregard this question; you shouldn’t be one of them.
Do your customers know they have a problem?
You need to ask yourself this question. Only after then should you reveal to your clients that they have a problem. When you drive, formulating an effective marketing strategy will be quite simple. Your customers need to know that they have a problem; otherwise, they won’t buy from you. Hence, we can conclude that having an understanding of your customer’s awareness and effective marketing strategy is necessary for the growth of your business.
Eugene Schwartz revealed the five primary levels of knowledge. Having the knowledge of the different levels of awareness and the stage of consciousness at which your prospects are willing to help you communicate with them quickly.
- Most Aware: Most aware are the users that are versed with your service but needs to know the deal.
- Product-Aware: These users are aware of your services but aren’t convinced that it is right for them.
- Solution-Aware: These users know what they are searching for, but are not sure if you can provide them.
- Problem-Aware: These users are aware of their problem but aren’t aware if there’s a solution.
- Completely Unaware: These users are in the dark of everything. The only thing they are sure of is their opinion and identity.
Below are the five awareness levels and how they can help you target your prospects better.
These group of prospects already know who you are. They are your fans, and they love you. If you ask us, these prospects are your valuable audience. What you should do is to engage them and ensure that they are up to date with the services you offer. These prospects want to buy from you, they are ready to share and of course, they want you to keep in touch with them.
Action Steps: You need to give these prospects reasons to buy from you. Set up an autoresponder sequence to keep them updated with your latest offerings and strategies. Keep them on your email list and ensure that you give them special bonuses occasionally.
These group of prospects is aware of your services, but they are not convinced that your service is what they are looking for. They are not in the market to source for information; they want to be convinced that your services will meet their needs. These prospects are aware of what they need to reach their goals, but they require a little push or information. Setting up original and high-level strategy content will go a long way in building trust with these prospects.
Action Steps: What these prospects need are testimonials and reassurance. It’s up to you to educate them and build trust with them. You can setup a drip email series in a bid to solving their major problems, and also offer your services for sale.
These group of prospects understands that they have a problem and they believe that the right solution to the problems is out there. All they need to do is to find the right solution. These prospects may have heard a lot about you, but they don’t trust you. They know that they have a problem, but they don’t know if you can provide the solution to their problem.
Action Steps: Your focus should be on building trust with these prospects. Set up a correct auto-responder sequence; this will help you to educate them and eventually leads them to buy. Don’t try to force them to buy; remember they don’t trust you yet. Your action plan is to let this audience know more about you, your core values, and how the services you offer can help them achieve their goals.
This group of prospects understands that they are in pain, but they are oblivious to the problem they have. These people are not sure of who you are or if they should trust you or not, but they are on the look out for solutions to their problem. They are in search of contents that will offer solutions to their problems.
Action Steps: These group of prospects is in search of value. Believe me; they will turn out to be your best customers if what you are offering proves to be engaging, game-changing, and useful. It’s up to you to educate them through your content and also provide solutions to their problems. Understand that you need to build trust with them before asking them to subscribe.
This group of users can emerge from anywhere. They may have a problem or not, and they may have the money or not. They have no idea how they got to you. These users are not in the market to solve a problem. However, one can say that they have a problem you cannot provide the solution to. These users are in the dark of who they really are, their challenges and the permanent solutions.
Action Steps: You should ignore these users. Don’t target them. If your goal is to get a high ROI, then you should target the aware prospects.
In conclusion, if you feel that you can provide solutions to the problem, and provide useful products/service to the prospects; the best way to go about it is to educate them with content and build trust, through effective marketing strategy and plan. But not only drive in traffic without knowing who your target audience is! If you need help please check out our Marketing Coach service!